A&F is an American brand known for its clothing for men, women, and children. For more than 125 years, the brand has produced modern, high-quality clothing in an American style. The brand is known worldwide, with products available in Europe, Asia, the Middle East, and America.
The brand is especially popular in Northern Europe. Abercrombie and Fitch Sweden is particularly favored for its clothing collections, which are sold in several large online shops.
Abercrombie and Fitch London was the first store in Europe to target its marketing toward the youth. They did this by using young, muscular models with bare chests, who greeted customers as they entered the store. However, in the summer of 2015, the company announced that they would stop featuring shirtless models on bags and in stores.
Abercrombie & Fitch continues to contribute with modern and iconic products that stay in tune with the times and focus on a smart appearance.
Abercrombie & Fitch First Instinct
In addition to producing clothing, the brand is also known for its perfumes. Their First Instinct collection, in particular, has taken the world by storm. The series includes both light eau de toilette and more intense eau de parfum. First Instinct is a sensual, seductive, and captivating scent based on the emotions associated with first glance and experiencing a powerful attraction to another person.
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